GOING BEYOND BRANDING

In fact nearly 20 years beyond

I Was Stunned To Read It Again

It was 2002 and my first book project

I’m not an author and didn’t make the most of the process, to be honest. It was published in 2003.

I’ve written three more books but never published them. There’s a theme here perhaps. And as I write this post I have another book, again co-written, which launches in the 4th Quarter of 2020 - a COVID-19 era project which seeks to change the world.

The new book is called Leadership Singularity.

Getting To The Point -

I share my original chapter because in the intervening period very little has changed.

Am I impatient? Has the situation got worse and we’ve become tired of talking about it?

Anyway, I’ve given it a dust off - for old times sake.

READ, Download And Enjoy:

I wrote this chapter nearly 20 years ago - very little has changed. I've long since left the media, marketing and branding industry in favour of helping business with their strategies and often also doing more impactful marketing media and branding.