More Than The Sum Of Its Parts
Any external providers work will have some impact on the business. It will be measured for its value and trust will result. Or not.
“The successful ‘agency’ drives value rather than provides services.” - Growth Tank
A Manifesto
Business focus before all else:
Strategic and critical thinking is the only path to value - everything follows.
Growth Tank creates the space for the client to be ready to respond accordingly to the dynamics and context it wants to succeed in.
Growth Tank is always scanning what’s on the horizon, is constantly up to date with innovation and new practices emerging around the world.
Chaos and uncertainty define the landscape - test and learn unlocks the path - execution/delivery is all that matters.
Singularity - Growth Tank thinks digitally and traditionally.
Business and the marketing of it are inextricably linked. For most businesses the definition of marketing needs an upgrade.
We build the ‘map’ most navigable by the business and most appropriate for maximum media and market exploitation.
Growth Tank ensures the business is fully aware of the opportunities new marketing and operational thinking presents and is equipped to exploit them.
Creativity - Growth Tank extracts insight from the data.
Business - sales - media/marketing and operational/transformational strategies happen dynamically in real-time - crafted in collaboration with the client.
The brief and the relationship of collaborative engagement holds the key to unlock perpetual creativity - sustained growth and performance.
Creative ideas and business tradecraft drive the value across the enterprise and across all media opportunities.
“Ingenuity, great ideas and execution win over bullshit, language, layers of bureaucracy and account managers along for the ride.” - Growth Tank
Science - interpreting the mindsets of human beings is central to every business case and successful strategy.
Empathy, emotion, humanity, network, peer and community effects influence everything.
Growth Tank is constantly leveraging new tools and technologies to understand sentiment and shifts in opinion at scale and with individuals.
We’ve learned that today’s consumer is increasingly impervious to poor technique and blunt force promotion in terms of sales and conversion..
Story Telling - We appreciate the power and meaning of ‘brand’ within every single atom of the business and its operation.
Growth Tank believes in storytelling internally and externally as a core tool in change and transformation, growth and performance.
Growth Tank understands the critical importance of creating, unlocking and leveraging meaningful content
Growth Tank knows how to build relationships through real-world experiences and stories that resonate.
Growth Tank knows how to use plain language.
Measurement - Growth Tank backs up the value it creates with evidence.
Growth Tank invests in tools and technologies that informs and updates progress in real time.
Growth Tank is built on business models that target growth, performance and mutual value.
Leveraged Expertise - Growth Tank is globally connected.
Access to resources that exist and can be brought in as required.