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 THE BASELINE

COGX 2023

CONSIDERING THE POSITION AND NARRATIVE

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This Document:

THIS IS A DISTILLATION OF THE RECEIVED COPY

This first phase is an objective review of the documents.

Some desk research has filtered it into what other events of this nature around the world use to explain their worth and proposition.

It’s by no means a finished article.


In Short:

CogX23 - A World-Class Annual Festival

Aimed At:

  • Businesses, Organisations and Individuals who want to impact at scale.

  • Experts, thought leaders, individuals and organisations who want a global platform.

  • Investment, partnering or sponsoring stakeholders who want to generate interest and awareness, create leads, cause media and press activity, increase audience and help a business to align with the mission and purpose.

  • Socially conscious and purpose-driven organisations/individuals who want to cause change and make an impact.

  • Attendees, the ticket holders who want leading-edge insights, involvement and learning in a vast range of topics that are

The Context:

  • We live in an exponential age where change is almost impossible to keep up with.

  • The opportunities faced by the world are more significant than ever before and yet so are the challenges.

  • Complex problems can only be solved through multilateral thinking, collaboration and action. 

Statements Of Fact?

  1. The World's largest Festival of Inspiration, Impact and Change

  2. The World’s Biggest Festival Of Leadership, Creativity and Innovation

  3. The World’s most inspirational festival of Leadership, Impact and Innovation

  4. An inspirational festival of leadership, creativity and transformational tech innovation

  5. The World’s Largest Festival focussed on Transformational Change

Technical Themes:

  1. 6 Summits built around core themes dedicated to LEADERSHIP and ACTION PLANNING to get the next ten years right. 

  2. Deep Tech, The Planet & Space, Energy, Web3 and Metaverse, Createch, Health


DISTILLING THEMES

  1. THE EVENT - An event of global importance, held in London, designed to help address and resolve the world’s most significant problems. 

  2. THE PLAN - Gather the world’s best minds to identify how to help society realise the most significant transformational opportunities of our time and then address them.

  3. THE OUTCOME - Ensure that the next ten years set us on course to a better future.

CogX23 Is:

  • Accessible And Inclusive - Diverse speakers, sectors, audience and price points)

  • Insight Focussed - A massive variety of the highest level of content (20+ Tracks). 

  • A Major Expo - The most extensive collection of quality startups in London.

  • Solutions Positive - Purpose Driven - laying the path to a better future

Why Come?

  • To be engaged and inspired in multiple ways.

  • Find solutions to the big challenges and significant opportunities to create a better future for business and society.

  • Learn and be inspired by global thought leaders and incredible talent all in one place.

  • Move your business, sector, cause or technology forward positively - GDP Growth. World Peace. Equal Opportunity. 

CogX23 Because:

The challenges won’t solve themselves.

  1. We must learn from what’s happened.

  2. And build on what’s happening today.

  3. So that we’re prepared to take on tomorrow.

  4. MAKING THE WAY

Solutions don’t create themselves either.

  • Society and business need solutions.

  • Solutions are required across multiple areas and domains.

  • We need fresh thinking from diverse talents and resources.

  • Solutions must be made. Beyond the imagination - on into execution.


CogX23 Active Impact

AN ARENA FOR ACTION/IMPACT - Creating the space for the thinking and execution that can accelerate impact.

  • Creativity lives in the hearts and minds of all of us and can be tapped.

  • We must push beyond all the fine words and on into real action.

  • This will require ingenuity - the sum of inspiration. leadership, creativity, innovation and impact. (Ingenuity = Leadership + Inspiration + Impact)

CONVENING FOR ACTION/IMPACT - The superpower the world needs.

  • We are convening those with curiosity and care for the future of the world and humanity.

  • We are building an ecosystem for practical transformation.

  • Space must be given to determine, cocreate, and accelerate to practical outcomes.

  • We are convening those with ideas, experience and focus and making plans with meaningful outcomes.

  • Convening takes skill and alchemy to bring together both people and organizations.

  • This is about fostering thoughtful and informed conversation.

  • We are convening to foster peer-to-peer thinking, ideation and project acceleration.

ACTION TOWARDS IMPACT - Create a positive global impact.

  • Learn from evidential insight.

  • Build the next generation of practical solutions and programs.

  • Help society ‘realise’ the most significant transformational opportunities of our time.

  • Address the many complex challenges along the way

  • GETTING THE NEXT TEN YEARS RIGHT

IMPACTING RESULTS/OUTCOMES - CogX23 Significant Side Effects

  • Inspiring current and future generations 

  • Move conversations forward with concrete actions

  • Celebrate creativity and innovation in all walks of life  

  • Mobilising diversity, equality and inclusivity

  • Connecting/collaborating across disciplines, sectors, domains and countries - to inspire new thinking and execution.

THE STAGE IS SET - Turning the O2 into an arena for change.

  • The Festival moves to the O2 Arena and Canary Wharf - from Tuesday 12th to 14th September. 2023

  • The World's Biggest Celebration of Leadership, Creativity and Innovation

  • The festival tracks cover Global Leadership and the Future of Work, Industry Transformation, AI and Deeptech, The Planet, Health, Ethics and Society, Web3, the Metaverse, CreaTech, Startup to IPO, and the Future of Marketing. 

  • The vast 13,500-seat O2 Arena, the DeepTech stage at 1,600 and Industry Stage at 1,200 and Createch, Web3 and Metaverse stage at 850. 

  • The Expo will showcase over 1,000 startups.

  • 90,000 visitors over the three days making this the biggest CogX.

  • The exclusive Leadership GLS programme for execs, a massive focus for 2023, inspires the next generation. 

  • We will partner with over 100 universities worldwide to offer heavily discounted passes to students. 

  • We are holding back half of the Arena, which is 6,500 seats, for all the undergrad and postgrad students, not just from tech, but design, philosophy, MBA, STEM and HR - we should invite QUT to get involved; we are in touch with the Queensland international trade department. 

CogX23 Festival and CogX Insights App

The CogX Insights app (TikTok for professionals) will roll out with Harvard Business School on Jan 23rd as a tool to engage, inform and inspire their MBA students. 

  1. The World's largest Festival of Inspiration, Impact and Change

  2. The World’s Biggest Festival Of Leadership, Creativity and Innovation

  3. The World’s most inspirational festival of Leadership, Impact and Innovation

  4. An inspirational festival of leadership, creativity and transformational tech innovation

  5. The World’s Largest Festival of/for/focussed on Transformational Change

Developing Message Structure

Challenging Times Calls For Critical Thinking At Scale

WHY THE MASSIVE VENUE?

Getting the world to a better place by 2024 is a big question. So we needed a bigger venue.

  • CogX, the most extensive and significant experience of its kind, moves to London’s O2 arena

  • The challenges society faces require diverse thinking

  • CogX will be the most accessible/inclusive/diverse event ever

  • CogX - the world’s largest Festival of inspiration, impact & change

  • Each year we’ve been growing the world’s most significant and influential community

“We’ve built a platform for change on which the brightest minds from industry, government and academia connect to challenge the status quo, spearhead innovation and shape the decisive decade ahead.” - Charlie Muirhead, Co-Founder & CEO of CogX Festival

BUILDING ON A TRADITION OF IMPACT AND CHANGE

  • Doubling in size every year, CogX23 marks the most significant festival yet.

  • Since our launch in 2017, CogX has become a powerful movement for change.

  • We’ve built a global community, a social media platform and, each year, the worlds leading festival for influencers, change and difference makers.

  • In 2023 the world’s cutting-edge thinkers will come together to address some of the most urgent and essential questions of our time.

  • And this year’s focus will be on conversations that will lead to actual plans.

“Our world is in big trouble. Divides are growing deeper. Inequalities are growing wider. Challenges are spreading further. CogX Festival was founded in the belief that the best way to meet challenges and build transformational opportunities is through collaboration and knowledge sharing. It’s now more important than ever to do this at the largest scale possible.” - António Guterres - UN Secretary-General

HUMAN + SCALE - THE NUMBERS

  • The world’s largest Festival of inspiration, impact & change

  • Up to 180,000 attendees across three days

  • 20 topic tracks, 21 stages, 1,500+ speakers, 10,000 sqm of Expo Villages, over 1000 startups and 80+ Hospitality suites

  • An extensive side-events programme, including (xx) workshops, (xx) roundtables, lightning talks and partner events

  • Giant 18m x 12m video wall

  • Canary Wharf, 40+ great restaurants, 15+ private dining spaces, 3 Parks for mixers and networking events, 30+ corporate partner buildings

  • All Festival sessions are available on the CogX App after the event to enable catch-up and further reference

  • An expected one million+ viewers will watch, share and discuss sessions 

COVERING THE CHALLENGES

Alongside the Festival stages, The O2 Arena Stage programme splits into AM and PM sessions.

Each stage will address two major global challenges a day:

Day 1: Global Leadership & The FOW +  Energy & Reframing the Climate Crisis

Day 2: True Transformation Tech & Security + The Future of Financial Services & Markets

Day 3: Health, Wellbeing and Longevity + The Metaverse, Web3, the Arts & Culture 

CoGX23 - A MAGNET FOR THOUGHT LEADERSHIP

From industry, government, academia, culture and entertainment.

Recent Festival guests have included: Jensen Huang (Nvidia), Robert Downey Junior (Actor and Producer), Margrethe Vestager (EU Commission), Matthew McConnaughey (Actor & Author), Nile Rodgers (Activist and Musician), Werner Vogels (Amazon), John Kerry (US Secretary of State), Professor Dame Ottoline Leyser (UKRI), Poppy Gustafsson (Darktrace), Sean Doyle (British Airways), Tony Fadell (iPod inventor, iPhone co-inventor, Nest), Dame Vivian Hunt (McKinsey & Co, UK and Ireland).

CoGX23 - A MAGNET FOR PARTNERS

The Festival will once again collaborate with a diverse range of partners worldwide, including Harvard Business School, CNBC, Lego, IndexLab, Tortoise Media, Scale Space, Tech London Advocates and many more.

WORDS FROM THOSE INVOLVED

“I’m delighted Tech London Advocates is partnering with CogX for the 2023 Festival, with next year’s in-person event set to be bigger and better than ever. CogX is one of the first dates in my 2023 diary, and the theme of “How do we get the next ten years right?” coinciding with Tech London Advocates' tenth anniversary feels particularly fitting.” - Russ Shaw CBE, Founder of Tech London Advocates and Global Tech Advocates


“Technology holds incredible power and responsibility to effect positive change globally, and I share CogX’s belief that collaboration and the exchange of knowledge are essential to this end. I’m excited to meet the innovators and companies at the forefront of technological transformation, tackling the world’s most pressing challenges and shaping the world of tomorrow.” - Non-Attributed As Far As I Can Tell.


“We are so excited to announce the seventh edition of CogX Festival and finally bring together our communities at the scale we always dreamed of.  We all know the world is facing a transformative decade, but at CogX, we believe we still live in a time where everything is possible.  I cannot wait to hear the insight our incredible speakers have to share and see the impact the event has on helping us get the next ten years right. This year's Festival will be an invaluable opportunity to get up to date with leading-edge thinking, reconnect with old friends, forge meaningful new relationships, and discover the latest in innovation.” - Charlie Muirhead, Co-Founder & CEO of CogX Festival

CogX23 Festival Stages 

  • Featuring incredible, inspiring speakers across 20 topics, curated from around the world across AI, blockchain, the metaverse and the latest transformational technologies 

Expo Villages of Innovation

  • 10,000sqm of Expo

  • 1000 curated startup benches and up to 10 large pavilions

  • 4 Stages

  • Meetings facilities and Speaker Lounge

 Extraordinary VIP Experience

  • 80+ Executive Suites, each offering 20+ seats with incredible views of The O2 Arena, catering, a private bar, tables and a live TV feed

Nighty Entertainment

  • The best in music and comedy

  • Special in-person performances across the three sites

  • Dinners, receptions and parties

The Very Best In-Person Networking 

  • Dedicated lounge space for in-person networking

  • Hosted Breakfast, Lunch and Dinner events

  • Receptions and Drinks

Co-Hosted Side Events

  • Wide range of side events, from workshops and roundtables to informal breakfasts, lunches and dinners. 

CogX Leader Summits

  • Specially curated Leader Summits

  • Themed each day to focus on a sector, role or challenge

  • Bringing together industry experts, thought leaders, academics and experts

Video Catch-up 

  • After the event, all sessions will be available on the CogX App to enable catch-up on sessions.

  • Expected one million+ viewer will watch, share and discuss the sessions 

BUILDING ON LEGACY

CogX Festival was launched in 2017, focussing on “The Impact of AI on Industry, Government and Society”, and welcomed 1,300 guests to hear from 200 speakers over two days.   In 2018 the festival doubled in audience size, moving to the Tobacco Dock and expanding to include stages for Ethics, Emerging Technologies and Blockchain with 400 Speakers and 6500 guests. 

In 2019 the CogX Festival of AI, Blockchain, Emerging Tech and Global Goals expanded to a new home, taking over London’s Kings Cross and welcoming 687 Speakers from 36 countries and 22,000 visitors.

The 4th edition in 2020 broadened its scope, exploring our time's most significant transformational opportunities and the challenges we must overcome.  With over 1,000 speakers, we covered a vast range of topics, including Health, the Cloud, Climate, Blockchain, Ethics, Quantum, AR, VR, Genetics, SpaceTech - and of course AI where we started. 

We also added our CogX Global Leadership Summit, which gathers our speakers and leaders to address the critical question, “How do we get the next ten years right?”. And when the world went into lockdown, we pivoted in 3 months to deliver this as a 100% virtual experience with 44,000 registered attendees.   

In 2021 we delivered one of the world’s first hybrid events; However, only a tiny element was in-person. Still, with an innovative approach to catch-up viewing, we grew to over 840,000 unique viewers - making the event even more inclusive and dramatically increasing the impact for our partners and speakers.

Our 2022 Festival brought our communities together again in person across three sites in London’s Kings Cross with over 20 Topics Tracks and our Leaders Summit at the beautiful Thomas Heatherwick-designed Samsung KX building.

PAST SPEAKERS

Werner Vogels (Amazon), John Kerry (US Secretary of State), Mary Robinson (former President of Ireland), Joseph Stiglitz (Columbia University), Samantha Power, (former US Ambassador to UN), Tony Blair, (former UK Prime Minister) Anne Boden MBE  (Starling Bank,  Alison Rose (Royal Bank of England), Audrey Tang, (Digital Minister of Taiwan), Azeem Azhar (Exponential View), Beatie Wolfe (Technologist and Artist), Charlotte Hogg (Visa Europe), Claire Valoti (Snap Inc.), CZ, (Binance), Daphne Koller (Coursera), Eric Ries (Long-term Stock Exchange), Eric Topol (Scripps Clinic), Harmeen Mehta (BT),  Dr. Jane Goodall DBE, (UN Messenger of Peace), Jensen Huang (Nvidia), José Neves (FARFETCH) The Honourable Joyce Murray (Canada’s Minister of Digital Government), June Sarpong, (BBC), Lila Ibrahim (Deepmind), Lila Tretikov (Microsoft), Leif Johansson (AstraZeneca), Margrethe Vestager (EU Commission), Mark Carney (Climate Envoy to UN), Martha Lane Fox (Lastminute.com not of Doteveryone) Sir Martin Sorrell (S4 Capital), Matthew McConnaughey (Actor & Author), Max Tegmark, (MIT) Nigel Toon (Graphcore), Nigel Topping (UK High Level Climate Action Champion), Niklas Zennström (Atomico), Nile Rodgers (Activist and Musician), The Rt Hon Oliver Dowden CBE MP, (UK Minister for Implementation) Professor Dame Ottoline Leyser (UKRI), Paul Krugman (Nobel Laureate), Peter Czaban (Web 3 Foundation), Poppy Gustafsson (Darktrace), Richard Sharp (BBC), Robert Downey Junior (Actor and Producer), Safiya Noble (Author), Samantha Power (former US Ambassador to the UN), Sean Doyle (British Airways), Sherry Coutu CBE (Pearson plc, London Stock Exchange plc, DCMS, Workfinder, and Raspberry Pi), Shoshana Zuboff (Author), Dr. Sylvia Earle (Mission Blue / The Sylvia Earle Alliance), Talulah Riley (Actress & Writer), Tony Fadell (Future Shape LLC, iPod inventor, iPhone co-inventor, Nest) Dame Vivian Hunt (McKinsey & Co, UK and Ireland), Warren East (Rolls Royce), Wendy Mars (Cisco Newsroom).

CogX23 Festival Topics:

  • Leadership

  • Groundbreaking Research

  • Global Economy

  • Startup to IPO

  • Health & Wellbeing

  • Future of Learning

  • Cyber Security & Defence

  • Createch

  • Open Web

  • The Future of Work

  • Lab to Live: Case Studies

  • Ethics & Society

  • Fintech & Financial Services

  • Climate

  • GenZ

  • Cutting Edge

  • Metaverse & Gaming

  • Customer Experience

  • Next-Gen Infrastructure